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In preparing a primary research study, the researcher chooses between quantitative, qualitative or mixed research questions. The specific questions used align with the .
Primary Research: Definition. Primary research is defined as a methodology used by researchers to collect data directly, rather than depending on data collected from previously done research. Technically, they “own” the data. Primary research is solely carried out to address a certain problem, which requires in-depth analysis.
Primary research is designed to meet your unique and specific needs. This fundamental research is conducted by you (if you're on a tight budget), or by a research firm that you hire for the project—usually a firm that comes recommended by a colleague. Primary research is a time-tested method, therefore, one can rely on the results that are obtained from conducting this type of research. Disadvantages of Primary Research One of the major disadvantages of primary research is, it can be quite expensive to conduct.
Secondary research is defined as an analysis and interpretation of primary research. The method of writing secondary research is to collect primary research that is relevant to a writing topic and interpret what the primary research found. Primary market research tends to take the raw data such as information collected through focus groups or surveys, and interpret the data for a variety of business purposes. Conversely, secondary market research relies on information previously gathered.